Journal Gazette from Mattoon, Illinois • Page 10

10 Mattoon (H) Journal Gazette Thursday, June 8, 1978 Protesters pbn Ford boycott successfully took on Campbell Soup Uncle Ben Rice Inc. and the Hunt-Wesson Co. for sponsorship of "Soap." He said within a month of each protest, the companies had abandoned their advertising support of the program. "Money is the only language would include letter-writing campaigns to Ford and the picketing of Ford outlets in 50 cities. "Of the hundreds of television advertisers, Ford has the second poorest policy," Wildmon said.

"It is time for them to feel the public's wrath." He said the NFD has also: asked prime-time viewers Sears Tower in Chicago and Sears-Roebuck stores in 34 cities in opposition to Sears' sponsorship of "Charlie's Angels" and "Three's Company" two shows the organization said contained too much sex for public consumption, Sears announced the day of the protest that it would withdraw its sponsorship of the shows. CHICAGO (UPI) The National Federation of Decency has announced it will boycott Ford Motor Co. July 14 to protest Ford's sponsorship of violence, sex and profanity on television. The Rev. Donald Wildmon, executive director of the Ford is the second-worst advertiser on prime-time-TY and that the federation succeeded against the worst -Sears-Roebuck." tne neiworxs unaarsianu, WIMmnn calt "Wft 9T-P lalkinff II 1.

In ft ujbi language uvui ui throughout the country to "pull revenue for sponsors of trash TTWe have irorr ttrplug their setr tl tory our enorts against wcc ui vipwprstn the networks." JVildmon said Ford- should Smi-s," Mid Wildmnn" pHvpHIws and, call local uic ocyi. It. I 1 1 L. withdraw its advertising froni "Because of our effforfs. Sears television stations prweai uic minsfr from Mississippi, 'Charlie's Angels," has taken a maior-sten in I 4UA nnlnit sieDueu uuwii iiuiii uic uuiim "excessive and gratuitous violence, sex and profanity on "James at 15" and such TV cleaning up its TV advertising movies as "Wheels." policy." the airwaves.

last year to form the NFD after viewing television with his children. The NFD last month picketed He said the Ford boycott Wildmon said the group Father's Day Sale? Crat (Gifts foe lad At Swings You'll Love! ir fdSUDE CHART II 1 1 1 1 llllli I I 11 -TfAHSnc 4 I 68-1032 1 I Wim I IT I "I 1 1 1 COUPON Plane buff Jullanne Dolson buffs the tail of an airplane Airport Saturday. The girls staged the project to during an "airplane wash" held by the Mattoon raise funds for the purchase of new uniforms and High School pom pon squad at Coles County equipment. (JG photo) Reg- 790 Value MSB" Ea. I e.trnc To place a Display in the Journal Gazette, Phone 235-5656 and ask for Display Advertising I Quick Terence CB I nun orcT am madii a run I Zo vUll DLJI HN I'lUDlLL VD IVHUIU L- by Realistic 21-1522 TRC-424 Reg.

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