Journal Gazette from Mattoon, Illinois • Page 7

THTJE8DAT, OCTOBER XI, JUT TH DAny 90trBAL.QARTT AJfD OOMMESCLUITAS. MATTOCK nXDCOIi riaMurt. rv 1 Close Flood Gates At Effingham Lake Moultrie Sheriff To Attend Conference 1 80LUVAN, IU-MoultrU Oout. MS Economy Is Big Pitch For 19581Automobiles sTFINOHAM, HI. The flood gates of the dam at Effingham's ty Sherlif Qlen Bradea hat been new lake were closed Wednesday 1 asked to attrnd an FBI conference In Washington next week.

Be to a Dedication ceremonies for the By DOUGLAS LASSEN Chrysler and Oeneral Motors graduate of the FBI academy. new 1 200,000 lake on Blue Point Creek will be Nor. 10. The lake site Is IH miles north find themselves In this unique po He plans to amve la Washing DETROIT Auto Industry's bucluteri art trying to sition. pun oil a real selling toughle tola f- i i-'r-- 7.., west of Effingham.

It will nave a surface arm of 750 acres and a year. ton for ao I am- meeting Mono day and remain through Friday. He will make the trip wltn other FBI graduates of this area. American Motors with Its economy Ramblers and Btudebaker-Packard with Its low-priced Scotsman can sell economy without storage capacity of 4 billion They're out to tell the most expensive line of can ever made qualification. And the foreign car with a aales talk pitched to econ cmy.

dealers will continue their all- At least the Big Three ford, out effort to penetrate the U. 8 market, which they began with such spectacular success earlier this year. The cause of the Big Three's problem is a sudden mushrooming of Interest in cheaper driving. Ever since the U. 8.

auto Industry's opinion samplers discovered In the middle of the ancient cily of Rome, there was a a-crarium of Mars, the legendary god of battle, in which his sacred spears were kept. When a war broke out it was the1 duty of the consul to shake these spears and cry: "Mars, wake up!" If the spears moved by themselves, it wis considered a bad omen. it they've been trying to deter mine just how deep this penny pinching penchant goes. Has the horsepower, chrome ani tin race In cars gone too far fo; fort will be on Fords new gas American tastes? Do American economy. A new system of Inspect fear a recession coming up? Has ing cars coming off the produc tion line is being talked un as a trie high cost of living forced Americans to worry about cheaper great saver on service charges.

Promotion of all of the cars in the Chrysler line Is also heavily driving? The industry's consumer re -footavecu larded with economy claims. MM- II I searchers found there was a more or less affirmative response to all ALL DELIVERIES IN REAR A massive cargo of 22 tons is losded in a matter of minutes into Lockheed's new commercial air freighter, the Hercules. The 320-mile-an-hour plane, shown here in a demonstration at Marietta, is America's first turbo-prop cargo carrier which permits straight-in, truck-and-dock-level loading. Tests, using conveyor belts to speed handling of csrgo, have proved that the huge msw of the craft csn be filled in a few minutes' compared to several hours required tranjDorJs. And the fact Is.

the '58s will be somewhat cheaper to operate as of these queries. Just how strong this feeling runs they still don't know. But the Industry thinks It is strong enough to make a major advertising concession to it this a result of the enorts or tne industry to build this factor Into the new cars. were not learned until today. General Motors, celebrating its year.

And where It has been pos 28. McCullurr. reported that one of the three bltdes went out of control causing him to lose control McCulium was bruised In the crash, however, he has no broken 50th anniversary with Its biggest advertising campaign In Probe Helicopter Crash Near Loxa sible, economy features have been bones and la at his borne In Dan ville. Tseees India. Tribal hvoriut Nykta, Tl wd feiltxr mIm u4 udnriita.

ShMp. Ue4Hnf4 im iria. Su J-. I colon. introduced on the "58s.

For example. Ford Is announc will also play up economical driving as a prime advantage of all of Its new lines. L. R. (Whatchs) McCulium, of the maneuverability of the machine.

The Civil Aeronautics Board au-thorlzeJ investigation of the crash ing a new engine! axle-engine ratio arrangement and an option The helicopter was a war-surplus model that was manufactured In What really has the Big Three Danville, former operator of the al Cruise-O-Matlc drive which. scared is whether they have done OSes County Flying Service, was HEHDRIX BOTTLING CO. 1 609 North 12th Street AO 4-7777 which was in progress Tuesday and Miller-Jones 1525 Broadway combined, Is expected to give 15 enough, soon enough, to satisfy 1944 It had about 224 hours of test time but had never been used in service. It was completely renovated and re-licensed aa of Oct. -Wednesday- per cent added fuel economy.

injured when his helicopter crash landed near Loxa Monday afternoon. Details of the crash the public demand for cheaper driving. It could a bad year for Although the Ford line has had Want Ada Pavl the car Industry if they haven't. drastlo restyling, the big sales ef- 123 South 17th Street Phone AD 5-5401 EDSEL DJKj for quality and value MONTaOMeSIV WASIO i To all our wonderful friends and customers who have made our first month with the beautiful new EDSEL a huge success. We have not had the facilities for the display and service of these all new EDSELS for 1958, but are now in; our permanent quarters and would like to tale this opportunity to invite you to our tin, 11 II ROBERT L.

THOMPSON FRIDAY and SATURDAY NOVEMBER lat and 2nd at 2000 PRAIRIE AVE. EVERY TRU-COLD REFRIGERATOR AND FREEZER MUST GO REGARDLESS OF LOSS We will maintain a completely modern servico department staffed with men with the know how to service JH make of can as well aa the fabulous new EDSEL. So mala a date to tour our showroom Friday or Saturday and inspect 12 (P. HAROLD BAL" 8TCWABT new home. i money back guaranteed WHILE 15cu.ft.

Chest Freezer 239- THEY LAST Combination 29S88 Holds S2S lbs. Basket and divider. Spec. "Fast freeze" section. Interior light.

Reg ular $269.95. Automatic defrosting frlgerator. Spacious 112-lb. True Zero freeser. Regular $34955.

10.6 cu. ft. Refrigerator The above picture of our new quarters where you will alwaya find friendliness, duality and distinction go hand in hand, whether it be the purchase of a new or used 12cu.ft Refrigerator 26988 7Jir-nrfeTvicopatr-on iititb pwewa 1 9988 This is the EDSEL until vv' 4, SO lb. Freezer Chest storage door. Egg rack, automatic defrosting.

Regular $299.95. 45-lb. freexer chest. Storage door has butter, cheese keeper, egg racks. Begulat 1279.95.

Big 20 tafia; Chest Freezer 9.0 cu. ft; Refrigerator America's Only All New Car for '58 3, I 309bf Holds 700 lb, of treses food. "Fast' freeze" section. Large handy baskets. Beg- Thia is the one for 1958.

All its elegance, its beauty, its styling and engineering are backed by the FORD MOTOR COMPANY'S many years of experience, in tho manafacturoTf fine i caST Truly Ihe finest value in '58. Priced just above tho lowest and just below the higheet. It loob expensive but it isn't, i 't OPEN FRIDAYaAND SATURIMY EyENlNGS TlLL 8 Compact, seaee eavlng. Spacious doer storage. 33K-lb.

freeser 'I compartment Beg. James buckloi Lnbrtcatlosi C. Vjfe- war sraMK. WILLARD CKABB Service Mgr. ills, 1 ai worn mwm mm ,.1:3 2000 PRAIRIE AVENUE mffaHfaaaaaaaaaaaaaaiamiM.